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Our Commercial Agency is located in the Netherlands and operates as a strategic point allowing a closer view of the European market. From there, we are in charge of carrying out market studies, price monitoring, formulation of commercial strategies, product promotion in specialized fairs, visits to potential clients, closing of negotiations and guarantee the reception of shipments. The professional skills displayed in this process ensure the development of long-term and  profitable businesses. 

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Business lines 

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  • Plantain chips

  • Specialty coffee 

  • Dried fruit and herbal infusions 

  • Sauces and exotic condiments 

  • Handicrafts and textiles 

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Focus market  

  • The Netherlands, Germany, Belgium, Spain and France 

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Wendy Cevallos P. 

Commercial Head 

The Netherlands - Europe 

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LOCATION 

The commercial agency is located in the city of 's-Hertogenbosch (known as Den Bosch). Strategic place with excellent direct connection to the focus market in Europe (The Netherlands, Germany and Belgium). Normally, it takes two hours to reach Germany or Belgium from Den Bosch. In addition to having an excellent connection to Amsterdam (Capital), and the port of Rotterdam (approx. 1 hour).

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STRATEGIC ALLIANCES 

Commercial representations of Ecuador - PROECUADOR  in The Netherlands, Belgium, and Germany 

Coordination of strategic activities with the Commercial representations of Ecuador for the strengthening of commercial operations in  Europe with the official support of the Ecuadorian Government.

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Chamber of Commerce - The Netherlands

As Commercial representative is important to be registered in the Chamber of Commerce in The Netherlands. This registration is key to enjoy benefits such as training, networking and key information for import and export.

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Seats2meet Platform (S2M)

It is a digital platform of independent professionals and entrepreneurs who have experience in marketing, coaching, sustainability and innovation. In addition to the knowledge and business connections within this platform, S2M offers offices and co-working places within 22 cities in The Netherlands.

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CONTACT 

Mobile: +31 638433338

Email: wcevallos@expocorza.com

's-Hertogenbosch - Países Bajos

Skype: wendy_.1

OUR SERVICES 

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This tool allows us to obtain the information we want to enter in the focus market in a planned and organized way.  Key decisions will be made in the company. with the information collected. 
 

Methodology

 

Market research contemplates the collection of relevant primary and secondary information to the marketing chain of the business line (qualitative and quantitative). The primary information  is carried out in-situ at points previously segmented  and stratified according to the business line according to their place within the value chain. The secondary information is collected from official European trade sources which contain key information regarding competitors, trade and logistics regulations, trends and procedures.

Once the information is collected, it is evaluated and processed by analyzing the results together with the client who decides the focus market. This information includes: value chain, price structure, mandatory requirements (certifications), entry barriers, competitors, business conditions and logistical needs.

Geographic location

The market research can be carried out mainly in the Netherlands, Belgium and Germany. The investigation will be expanded to Spain, France and / or Italy according to the client's requirements.

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Deliverable

 

Final report of the market research detailing the characteristics of the focus market, the photographic record of competing products, comparison of prices, commercial conditions and consumer preferences.

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Once the focus market has been identified, commercial management continues. In this process, once the initial customer data base is established, a complete management process is displayed by including the company presentation, its product portfolio, delivery of samples, prices negotiation, volumes and commercial conditions. This management is carried out continuously and in a personalized way.

Additionally, commercial management includes the generation of new contacts that will enter the potential buyers database that works under the same commercial management process.

Deliverable

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The deliverable of this process are the minutes of the work meetings, price and volume negotiations. Monthly agenda with potential buyers, monitoring plan of agreements / next steps and results of negotiations. This information will be sent monthly to the responsible person delegated bu the client. 

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The product promotion through trade fairs concentrates a series of opportunities and can be carried out in two ways:

1. participation with a stand: facilitating the company presentation in the market in front of a large group of potential buyers and,          2. participation as a trade visitor: in this way you can investigate the potential market, collect key characteristics of the competition and carry out a number of contacts in a short time. Expocorza also promotes the products on its online platform that also allows capturing leads for subsequent follow-up.

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Geographical scope

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The promotion of products from the portfolio is carried out in specialized fairs related to the origin and use of the product which take place in the countries of interest. These fairs are selected between the client and Expocorza in order to determine the objectives to be achieved and the required budget.

 

Additionally, if possible, it is considered the logistics organization of a client delegate as participant of important fairs.  to arrange the , the logistics organization of a client delegate for their participation in the most important fairs is contemplated.

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Deliverable

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The deliverable considers the trade fair schedule, commercial missions, suggestions for an attractive portfolio, and results of contacts / data base monitoring collected during the promotion. The sending quotes to respondents is also part of the deliverable. The same as online product management through its own platform and social networks (Instagram).

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